44 Fashion and Beauty Brands Donating to the Black Lives Matter Movement

Following the wave of protests that have erupted around the world after the murder of George Floyd, a number of fashion and beauty brands have been more vocal to supporting the Black Lives Matter movement. While allyship comes in many forms, one of the many ways brands (and people) can help in the fight against systemic racism is by financially supporting organizations and Black-owned businesses.

Right now, donations are far more useful than posting a black square on social media. Here are some fashion and beauty brands who have stepped up:

Glossier

Cult favorite beauty brand Glossier is donating an upward of $1 million dollars to fight systemic racism. They are donating $500,000 to Black Lives Matter, The NAACP Legal Defense and Educational Fund, The Equal Justice Initiative, The Marsha P. Johnson Institute, and We The Protestors. The other additional $500,000 will be in the form of grants to Black-owned beauty businesses, with more details to come.

Savage X Fenty

Rihanna’s lingerie brand has been consistently sharing resources and awareness for anti-racism and Black Lives Matter. Given the current climate, the brand will be donating to Black Lives Matter New York and the Bail Project. Donations also span across RiRi's other brands and, of course, the Clara Lionel Foundation.

Etsy

Ecommerce site Etsy is donating $500,000 to the Equal Justice Initiative and $500,000 to the Borealis Philanthropy Black-Led Movement Fund.

Anastasia Beverly Hills

Anastasia Beverly Hills is pledging $1 million dollars towards the fight against systemic racism. They are starting with a donation of $100,000 across Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project.

Warby Parker

According to the brand's Instagram, Warby Parker is donating $1 million to organizations and initiatives focused on combating systemic racism.

Jordan

Michael Jordan and the Jordan brand, part of Nike, have pledged $100 million against racial injustice. According to Business of Fashion, the aim is to donate to “organizations dedicated to ensuring racial equality, social justice, and greater access to education” over the next 10 years.

Adidas

After remaining silent for some time, adidas has announced it will be investing $120 million towards Black communities in the US over the next four years, which includes 50 full university scholarships for Black students each year.

“The events of the past two weeks have caused all of us to reflect on what we can do to confront the cultural and systemic forces that sustain racism. We have had to look inward to ourselves as individuals and our organization and reflect on systems that disadvantage and silence Black individuals and communities”, the company’s CEO Kasper Rorsted said in a statement. “We recognize the immense contribution of the Black community to our success and that of others. We promise to improve our company culture to ensure equity, diversity, and opportunity. We understand that the fight against racism is one that must be fought continually and actively. We must and will do better.”

Sunday Riley

In direct response to the murder of George Floyd, beauty brand Sunday Riley made a $50,000 donation to the NAACP Legal Defense and Education Fund.

Colourpop

ColourPop is donating $25,000 to the Minnesota Freedom Fund and $25,000 to the ACLU. They've also pledged to donate an additional $250,000 to other organizations in the future.

Cos

Cos, which is part of the H&M Group, has pledged $500,000 to the NAACP Legal Defense and Educational Fund, Color of Change, and the ACLU.

Spanx

Spanx is donating $100,000 across national organizations focused on fighting racial injustice: Black Lives Matter, NAACP Legal Defense and Educational Fund, and the Minnesota Freedom Fund. They are also donating an additional $100,000 to organizations in Atlanta.

Honest Beauty

Honest Beauty has pledged to donate $100,000 to organizations fighting racial injustice, such as the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative.

Biossance

Biossance is pledging $100,000 to the ACLU, the Minnesota Freedom Fund, Color of Change, and Black Lives Matter.

Aritzia

Aritzia is donating $100,000 to Black Lives Matter and the NAACP.

Gap Inc. Family

Gap Inc. — parent company to Athleta, Gap, Old Navy, and Athleta, will be donating $250,000 to the NAACP and Embrace Race.

Hourglass Cosmetics

Hourglass is donating $100,000 across NAACP, Black Lives Matter, Marsha P. Johnson Institute, Loveland Foundation, and Thurgood Marshall College Fund.

Ganni

Ganni has pledged $100,000 towards Black Lives Matter, the ACLU, and the NAACP.

Farmacy

Beauty brand Farmacy has committed to donating $10,000 to Color of Change as a “starting point.”

Vaquera

Vaquera is donating an unspecified amount to National Black Justice Coalition, Black Visions Collective, the Brooklyn Community Bail Fund, and National Bail Out.

Deciem

The Ordinary's parent company is donating $100,000 across Black Lives Matter and the NAACP Legal Defence and Educational Fund.

Billie

Razor company Billie is donating $100,000 across Black Lives Matter and the NAACP.

Paula's Choice

Beauty brand Paula's Choice is donating $10,000 to Color of Change “as a start.”

Glow Recipe

K-Beauty favorite Glow Recipe is donating $10,000 to Black Visions Collective.

Collina Strada

All of Collina Strada's sales this week (commencing June 1) will go towards bail funds around the United States.

Boy Smells

Boy Smells has donated $10,000 to the NAACP, Black Lives Matter, and Black Visions Collective.

Pêche's

Brooklyn’s Pêche will be donating proceeds from their online archive sale to the Minnesota Freedom Fund.

ILIA

ILIA will be donating $50,000 across Black Lives Matter and the NAACP Legal Defense and Educational Fund.

Cocokind

Cocokind is donating all of their proceeds to a different anti-racism organization every day of this week (starting June 1) as well as an additional $10,000 to the ACLU.

E.L.F

Affordable cosmetic brand E.L.F has committed to donating $25,000 to Color of Change.

Kosas

Kosas is pledging $20,000 to Black Lives Matter, Black Lives Matter LA, and Color of Change.

Lisa Says Gah

Indie boutique Lisa Says Gah will be purchasing $10,000 worth of products from Black-owned businesses for their store.

Necessaire

Necessaire is donating $10,000 to the NAACP Legal Defense and Educational Fund.

ASAI

Asai will be producing the formerly exclusive tie-dye dress worn by Rihanna and donating the proceeds to Black Lives Matter, Solace Women's Aid, and the Voice of Domestic Workers.

Studs

Studs is matching donations from their weekend sales to the NAACP.

Lululemon

Lululemon is making a $100,000 donation to the Minnesota Freedom Fund. They've also made additional donations to the NAACP, Black Lives Matter, and Reclaim the Block.

MOTHER

Denim brand MOTHER will be donating $10,000 to the NAACP and $10,000 to Black Lives Matter.

SHEIN 

SHEIN is pledging to donate $200,000 to various Black-led organizations, starting with the NAACP Legal Defense and Educational Fund. Each week, the brand will continue to donate to different organizations.

Beyond Yoga 

The California-based athleisure brand a $25,000 to the ACLU.

Josie Maran 

Josie Maran Cosmetics donated $50,000 to The Loveland Foundation and have announced a commitment to Aurora James's “15 Percent Pledge.”

Grande Cosmetics 

 Grande Cosmetics has donated $25,000 to the NAACP. Additionally, through June, 10% of all proceeds from the brand’s website sales will be donated to the NAACP with a goal of $50,000 or more.

TOMS

The cult-favorite shoe brand is donating $100K to organizations fighting racial injustice, starting with Black Lives Matter. 

Eileen Fisher

The Eileen Fisher Foundation pledged $25,000 to the Loveland Foundation, a therapy fund for Black women and girls, and another $25,000 to the NAACP Legal Defense Fund.

Rare Beauty

Selena Gomez’s upcoming beauty brand Rare Beauty made donations to The Bail Project and the NAACP’s Legal Defense Fund. The amounts have not been disclosed publicly.

Pretty Little Thing

Pretty Little Thing's will be donating all the proceeds from their Saweetie collection to Black Lives Matter.

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