ITC - Sprucing Up D2C Mother & Baby Care Portfolio: Centrum Broking

"BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy..Centrum Broking Report.As per exchange filing ITC Ltd. informed that the company intends to buy a 10.07% stake in Blupin Technologies Pvt. Ltd. ('Mylo), a 'direct-to-customer Web and app-based content-to-community-to-commerce platform not exceeding Rs 393.4 million. Founded in 2017, Mylo, is a full stack community eco-system focused on the parenting journey of young families raised seed capital from Fosun RZ Capital in November 2018. Today, Blupin, in its Series-B funding raised ~$17 million from six investors including ITC with revenue size Rs 13.9 million in FY21. Moreover, Mylo addresses the needs of its consumers (problem-solution) through a wide and relevant range of social content, health tools, conversations and community sharing features. Beyond personalised content and an active community Mylo also offers D2C personal care products and services, a fast emerging platform of the future in-line with ‘ITC-Next’ strategy. Though it’s a small acquisition, we believe it would strengthen its mother and baby care offerings. .Click on the attachment to read the full report:.DISCLAIMERThis report is authored by an external party. BloombergQuint does not vouch for the accuracy of its contents nor is responsible for them in any way. The contents of this section do not constitute investment advice. For that you must always consult an expert based on your individual needs. The views expressed in the report are that of the author entity and do not represent the views of BloombergQuint..Users have no license to copy, modify, or distribute the content without permission of the Original Owner."

ITC - Sprucing Up D2C Mother & Baby Care Portfolio: Centrum Broking