Ola's Electric Scooter, M&M's XUV700 May Face Hurdles. Demand Not One Of Them

Lack of a supply chain and retail network could set back Ola, while the shortage of semiconductor chips could hamper M&M’s plans.

Nishant Sharma @nishantstv

21 Aug 2021, 03:40 PM IST

Ola electric scooters arranged for a photograph. (Photo: BloombergQuint)

Demand may not be the problem for Mahindra & Mahindra Ltd., which aims to boost share in the market for SUVs, and Ola’s plans to disrupt the market for battery-powered scooters in India.But lack of a supply chain and retail network could set back Ola, while the global shortage of semiconductor chips could hamper M&M’s plans, two auto experts told BloombergQuint in an interaction.“Ola’s aggressive pricing has the potential to disrupt ...

Ola's Electric Scooter, M&M's XUV700 May Face Hurdles. Demand Not One Of Them

Lack of a supply chain and retail network could set back Ola, while the shortage of semiconductor chips could hamper M&M’s plans.

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