Celebrating Our ‘New Normal’ on International Women in Engineering Day

This global marketing campaign ad creative was designed and implemented for Carbonite + Webroot across North America and EMEA markets in English, French, German, and Japanese languages. The high-level concept for this marketing campaign was “Magnifying Light”, and the final ad campaign designs bring this to life by amplifying what’s lurking in the dark or just beyond the periphery. These designs quickly convey the “why we do what we do” for the client, and reveals the mechanism by which customers are continually protected from cyber threats. With a family of ways to illustrate this, this concept is flexible to many type of media while implying that the protection is always on, even when the end user is not.