Philippines

Manila

MEMBERS:
Department of Trade and Industry

“We continue to invest and inspire our young Filipino Talent through our Science, Technology, and Innovation Industrialization strategy. We believe that our people are our main competitive advantage in the era of industrial transformation.”

Rafaelita M. Aldaba
Undersecretary for the Competitiveness and Innovation Group, Philippine Department of Trade and Industry
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Highlights

With its young, tech-savvy, and educated young population, along with government and private support initiatives, the Philippine startup ecosystem is rapidly growing and gaining momentum.
The country ranked #5 in Global Innovation Index 2022 among ASEAN member states and accounted for 3.9% of the total $15.8 billion in startup equity funding raised in Southeast Asia in 2022. In the same year, the investment landscape expanded to 9% from its 2% record in 2020 despite the overall worldwide investment downturn.

The Philippine government is taking several measures to streamline support services for the startup ecosystem, including developing an eGov app as a single operating system for all government transactions. The platform will act as a one-stop-shop for business permits and strategic investments. Local startups receive support from the Startup Venture Fund, the Grant Fund, and various incubation and acceleration programs from public and private organizations. The Philippine Development Plan for 2023–2028 also seeks to accelerate startup growth through integration into global value chains.

Ranking among the 2022 top startup ecosystems in the Asia Pacific, Manila is the most active startup ecosystem in the Philippines, potentially becoming the leading hub for innovation and entrepreneurship in Southeast Asia. Other highly urbanized cities, including Naga, Iloilo, Cebu, and Davao also show potential as startup destinations, with the expansion of government and private support through Regional Inclusive Innovation Centers. These virtual platforms engage innovation stakeholders from government, industry, and academia to develop and improve startups’ market solutions.

Ecosystem by the Numbers

ECOSYSTEM VALUE
(H2 2020 - 2022)
$3.5 bn
GLOBAL AVG. $34.6 bn
TOTAL EARLY–STAGE FUNDING
(H2 2020 - 2022)
$338 m
GLOBAL AVG. $970 m
ECOSYSTEM VALUE GROWTH
(H2 2020 - H2 2022 VS. H2 2018 - H2 2020)
85%
85% 85 100 47% 47 55 0
GLOBAL AVG. 47%
NUMBER OF UNICORNS
(H2 2020 - 2022)
0
GLOBAL AVG. 4
MEDIAN SEED ROUND (H2 2020 - 2022)
$265 k
GLOBAL AVG. $821 k
MEDIAN SERIES A ROUND (H2 2020 - 2022)
$8.4 m
GLOBAL AVG. $6 m
SOFT. ENGINEER SALARY (2022)
$9 k
GLOBAL AVG. $46 k
EARLY-STAGE FUNDING GROWTH (2019 - 20 VS. 2021 - 22)
10
Scale of 1 (lowest) to 10 (highest)
TOTAL VC FUNDING (2018 - 2022)
$1.3 bn
GLOBAL AVG. $6.6 bn
TIME TO EXIT (2018 - 2022)
7.6 years
GLOBAL AVG. 9 years
EXIT AMOUNT (2018 - 2022)
$499 m
GLOBAL AVG. $11.3 bn
EXIT COUNT (#)
(2018 - 2022)
24
GLOBAL AVG. 91
11
4
1
1
7
2018
2019
2020
2021
2022

Sub-Sector Strengths

Fintech

BSP, the central bank of the Philippines, aims to achieve 50% digital retail transactions and 70% of Filipino adults having bank accounts by 2023. It places Cybersecurity as a top priority in building public trust in digital banking. Tonik, the first independent all-digital bank in the country, was launched in 2021 and has raised $175 million over five rounds. Buy Now, Pay Later startup BillEase has raised $51 million over three rounds. PDAX, Lista, and UNO Digital Bank are other notable local Fintech startups.

Ecommerce

The Philippines is among the fastest-growing countries in terms of online retail sales growth, with a young population and high internet penetration contributing to this. The government has supported development through the E-Commerce Act of 2000 (RA 8792), which recognizes electronic documents as legally equivalent to written ones, and the E-Commerce Roadmap 2022, which aims for easy commerce through the MADALI program. Great Deals, Kumu, and GrowSari are three examples of successful local Ecommerce startups.

Gaming

Esports is growing in popularity in the Philippines because of the increasing availability of smartphones and mobile internet. There are over 45 million active gamers in the country. CasinosEnLigne.com projects mobile games revenue will jump by 13% to $173 billion in 2023. GosuGamers and Fulcrum Esports signed an agreement to elevate grassroots Gaming and esports in the Philippines. The Bang Bang World Championship (M5) will be held in Manila in December 2023. CONQuest Festival 2023 took place in June.

Reasons to Move Your Startup to Manila

Young, Educated Talent

Manila is rich in young and competent tech talent with the potential to discover and develop new solutions in various sectors. The median age in the Philippines is 25.3 years old, and each year 350,000 college graduates join the labor pool. In the 2022 EF English Proficiency Index, the Philippines ranked #2 in Asia and #22 in the world.

Government Support

The Innovative Startup Act provides programs and incentives for startups and startup enablers, the Philippine Innovation Act facilitates the country’s adoption of innovation to drive inclusive development, and the Ease of Doing Business Act speeds up the creation and entry of more businesses in the country. Additionally, the Foreign Investment Act encourages investments to help fuel the overall economy, and the CREATE Law provides tax incentives for digital and innovative businesses.



Dedicated Startup Support

Funding mechanisms and grants such as Startup and Creatives Venture Fund, Startup Grant Fund, and TECHNiCOM help support the startup ecosystem. An Industry 4.0 Pilot Factory, a Center for AI Research, and the Smart Industry Readiness Index are also driving innovation. Ease of doing business for startups is also being promoted through the SBOSS initiative.

Selected Startup Organizations

Startup Genome Members

Key Ecosystem Players

News from the Ecosystem

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