The new wave of “Consumer to Manufacturer”
Published in
4 min readJun 22, 2019
Technology is disrupting demand and supply forces in very fundamental terms. One of these mechanics is “Consumer to Manufacturer”, consumer-driven demand-shaping.
First, a story: In the 1990s, a group of Dutch car enthusiast banded together to persuade an overseas car manufacturer to produce a small-batch of a particular sports car that they would import into the Netherlands together. They…
