Billion-Dollar Burgers, Razors, Bags and Elephants
Published in
4 min readMay 16, 2019
There’s a theory in the world of consumer products that says proliferation of preferences will lead to more winners with smaller outcomes. I agree with that theory for a number of reasons, but the past ten days have been an onslaught of headlines for billion dollar brands that weren’t around just ten years ago:
