Aged-care ginger group gets personal with politicians

An ageing Jacinda Ardern, as imagined by Aged Care Matters. (Image: Aged Care Matters)

Thu, 10 Nov 2022

The aged-care sector’s ginger group has launched an advertising campaign featuring aged versions of prime minister Jacinda Ardern and finance minister Grant Robertson, to lobby them to increase the sector’s funding.“The sector is grappling with the effects of a broken funding system, rising costs, an acute shortage of registered nurses and harsh immigration settings, resulting in the closure this year of nearly 1,000 aged care beds,” Aged Care Matters said in a statement.As part of the campaign, digital billboards near p...

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