Advertising lost from TVNZ will go to global platforms, advertising associations warn

If revenue shifts from TVNZ, some of it will move to other local media, but much of it will move to video assets within Google and Meta. (Photo: TVNZ)

Dan Brunskill

Fri, 07 Oct 2022

Any advertising space lost from TVNZ will be redirected to platforms such as Google and Facebook, not to other local media.That’s the message advertising associations sent the government in submissions on the Aotearoa New Zealand Public Media Bill – a law that will merge TVNZ and RNZ into a single entity.The two broadcasters currently operate on completely different funding models, with RNZ almost 100% state-funded while TVNZ relies primarily on advertising revenue for its profitability.The Commercial Communications Council and the...

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